Schneider Electric — "Life is On" Transformation
Internal Engagement & External Brand Amplification
The Challenge
Schneider Electric's internal team was disconnected from the brand mission. External market perception was lagging behind the company's innovation capabilities. There was an urgent need for authentic employee advocacy to bridge the gap between internal culture and external positioning.
Our Strategy
Litha Communications developed a comprehensive internal-first engagement campaign, collecting and amplifying employee stories. This was integrated with a digital and traditional media approach to create a 360-degree brand transformation.
Execution Highlights
Leadership workshop series to align executives with brand narrative
Employee testimonial video campaign capturing authentic stories
Social media advocacy training for staff across all levels
Media relations programme with technical depth for industry publications
Measurable Results
100%
Employee Participation
1M+
Digital Impressions
300%
increase
Positive Brand Mentions
Measured
improvement
Customer Perception
Business Impact
Enhanced market credibility and brand positioning
Improved employee retention through stronger brand connection
Increased qualified lead generation from digital channels
Strengthened stakeholder relationships across all segments
IPP Renewable Energy Projects
Mainstream Renewable Energy, Yellow Door Energy & ESCo Communications
The Challenge
Independent Power Producers (IPPs) in South Africa face complex stakeholder environments involving government regulators, community leaders, environmental groups, and investors. Technical project details need translation into accessible narratives that build public support and accelerate regulatory approvals.
Our Strategy
Litha Communications developed tailored communication strategies for each IPP client, focusing on community engagement, regulatory messaging, and investor relations. Each campaign was designed to address the unique stakeholder landscape of renewable energy projects.
Execution Highlights
Stakeholder mapping and targeted messaging for each project
Community consultation processes for wind and solar developments
Regulatory communication strategies for NERSA and DMRE submissions
Investor relations support with data-driven impact reporting
Measurable Results
237:1
Media ROI
125M+
Media Impressions
92%
Positive Sentiment
500+
Media Placements
Business Impact
Accelerated community acceptance for renewable energy projects
Strengthened regulatory relationships and faster approval timelines
Enhanced investor confidence through transparent communication
Built lasting community partnerships around project sites
Economic Community Development (ECD) for Solar Projects
Damlaagte & Ilikwa Solar Plants — Parys, Free State
The Challenge
Large-scale solar energy projects in rural Free State communities required sensitive community engagement to ensure local buy-in, address concerns about land use and environmental impact, and communicate the economic benefits of renewable energy development to diverse stakeholder groups.
Our Strategy
Litha Communications implemented a ground-up community development communication strategy, working directly with local leaders, municipal officials, and community members to build understanding and support for the Damlaagte and Ilikwa solar plant developments.
Execution Highlights
Community information sessions and stakeholder workshops
Local language communication materials for diverse audiences
Economic impact storytelling highlighting job creation and community benefits
Ongoing community liaison and feedback management processes
Measurable Results
360°
Community Reach
10+
Stakeholder Groups
Full
integration
Campaign Coverage
Strong
achieved
Community Support
Business Impact
Successful community acceptance of both solar plant developments
Created local employment awareness and skills development programmes
Established ongoing community feedback and communication channels
Built a replicable model for ECD communication in energy projects